Honest E-commerce, 315 Are You Ready?

- Mar 16, 2019-

 Honest e-commerce, 315 Are you ready?

Not long ago, the "war" between Alibaba and the State Administration for Industry and Commerce made e-commerce fraud a hot topic. As online shopping has gradually become the main consumption mode of young people, the problem of unharmonious intellectual property infringement, inferior goods, and dishonest service has laid a hidden danger for the sustainable development of the e-commerce industry.

In the rapid development of the Internet, the e-commerce platform has achieved market card position in a rough development. However, as online consumption gradually becomes mainstream, consumers' consumption concepts are becoming more and more mature. Smooth online shopping rights protection channels, perfect e-commerce commodity supervision and after-sales service, and honest e-commerce environment have become the core elements for ensuring the sustainable development of e-commerce. In this regard, Gao Dekang, the representative of the 12th National People's Congress and chairman of the Bosideng Group, said that using big data technology, the Internet should be a powerful weapon against the counterfeiting price. As an e-commerce platform, it should assume the responsibility of supervising the quality of the sale of goods, and strengthen supervision of the merchants on the platform.

False, the "injury" of e-commerce

According to reports, the Shanghai Municipal Administration of Industry and Commerce had recently conducted a random inspection of 246 batches of bags, clothing and small household appliances on the e-commerce platform, of which the unqualified rate was 38.2%. In this sampling, Tmall, No. 1 shop, Jingdong, Gome, Suning and other well-known e-commerce companies all appeared unqualified goods. Among them, e-commerce platform self-operated and brand flagship store products, also appear unqualified products.

At present, among the complaints received by 12315, the quality of online shopping products accounts for the largest proportion. In addition, e-commerce false promotions, false propaganda and other issues also make consumers very hurt. According to analysis by professionals, one of the reasons for the quality problems in online shopping is that the e-commerce industry has less experience than the offline physical stores, and the quality control and channel quality testing are not perfect. With the continuous expansion of the scale of online shopping, issues such as “fake goods”, “defective products” and “false propaganda” will restrict the development of e-commerce and become the “injury” of e-commerce. Product barcode, good faith product ID. In view of the quality problems of e-commerce platforms, experts believe that on the one hand, e-commerce platforms need to be responsible for supervising the quality of goods sold, on the other hand, they also need to be restricted by strict legal norms. At the same time, the establishment of a complete product quality traceability system based on the organization code and commodity barcode will become a powerful guarantee for consumer rights.


As the basis of the integrity of e-commerce, in the current major e-commerce platform, Amazon requires that the products sold on the platform must have the global EAN/UPC code; Tmall Mall also requires that the products submitted by the suppliers must have a global code. . As the unique identifier of the commodity identity, the barcode will provide consumers with evidence-based and traceable high-quality product protection, and it is also the basis for the e-commerce platform to achieve integrity.

According to the China Article Numbering Center, the current coding center has formed a basic product information database for 80 million kinds of domestically produced products. Through the docking of the database and the e-commerce platform, all products will be standardized. Through this data information platform, we can synchronize with global commodity data, and provide consumers with a query portal to obtain the identity information represented by the product barcode in real time.

In the future, no matter where the consumer is, you can see your products and truly achieve seamless retail and omni-channel supply. This future will begin with today's integrity, based on information technology and supported by a unified coding technology. For this future, we need to prepare in advance to establish a standardized business connection between the platform and the supplier.